NEW GHD CHRONOS HAIR STRAIGHTENER IN BLACK

Introducing ghd's professional HD motion-responsive™ straightener, ghd chronos; 2x more responsive⁸ for 3x faster styling¹ that transforms your hair in one stroke with no extreme heat damage⁷, that's suitable for all hair types.

Experience a revolutionary transformation at your fingertips with the HD motion-responsive™ technology, continuously adapting to your styling movements to deliver unrivalled heat monitoring accuracy, maintaining the ideal styling temperature of 185˚C as indicated by the sensor light. Achieve instant and superior styles that last for 24 hours², with 3x more breakage protection⁴.

Our high-performance ceramic floating plates are coated with an ultra-gloss finish, resulting in 2x less frizz⁵, easy-glide styling and up to 85% more shine⁶.

ghd chronos straightener features a re-engineered wishbone hinge to meticulously keep the plates perfectly aligned, giving you the control and ease required to unleash your full creative potential.

Having an ultra-ergonomic sleek rounded design means you can effortlessly transition between perfectly straight styles, elegant curls and captivating waves with a simple tilt of your hand.

For extra peace of mind, ghd chronos hair straightener features an integrated sleep mode meaning your hair straightener will automatically switch off after 10 minutes of inactivity, providing added safety and energy efficiency.  

¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
²Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling 
³Technical test in a lab on wavy hair, vs naturally dried hair
⁴Vs competitor styler working at 235°C
⁵Technical test in a lab on frizzy hair, vs naturally dried hair
⁶Technical test in a lab on brunette hair, measured vs. naturally dried hair
⁷Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)

⁸Vs platinum+