NEW GHD CHRONOS MAX

85% larger plates⁷ for 3x faster⁶ one-stroke styling & HD results that last 24hrs³. Ideal for long, thick & curly hair.

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HIGH-DEFINITION RESULTS THAT LAST 24HRS

What does high-definition results that last 24hrs³ mean for you?

  • 90% more shine³
  • 2.5x less frizz in one-stroke
  • No extreme heat damage
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GLASS HAIR BY GHD

A sleek, shiny straight achieved on long, thick hair. Showcasing the incredible shine you can achieve with ghd Chronos Max.

DISCOVER GLASS HAIR
LOVED BY PROFESSIONALS

WHY IS CHRONOS MAX IDEAL FOR LONG, THICK AND CURLY HAIR?

WHAT MAKES GHD CHRONOS MAX A MUST-HAVE?

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YOUR HAIR BUT NOW IN HIGH-DEFINITION

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OUR #1 BESTSELLER

An essential to your heat styling routine, ghd Bodyguard Heat Protection is available for those who want extra care. Pair with ghd Chronos Max for the ultimate protection while styling.

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FIND YOUR PERFECT HAIR STRAIGHTENER

Can't decide which hair straightener is the right one for your hair needs? Compare our range of professional hair straighteners to find your perfect match so you have the good hair day of your dreams.

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NEWEST MEMBER OF THE CHRONOS FAMILY

Don't feel left out if your hair isn't super long, thick or curly, we've got the perfect hair straightener for you, ghd Chronos. 3x faster⁶ styling for one-stroke high-definition results that last 24 hours¹.

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¹ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style

² Vs ghd Max 

³ Technical test in a lab on brunette hair, measured vs. naturally dried hair

⁴ Technical test in a lab on frizzy hair, vs naturally dried hair 

⁵ Vs ghd platinum+ with ultra-zone technology

⁶ Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses

⁷ Vs ghd Gold 

⁸ Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a "Strength Reduction"). Extreme heat damage is a Strength Reduction of more than 0.005​