NEW GHD CHRONOS HAIR STRAIGHTENER IN BLACK

Introducing ghd's professional HD motion-responsive™ styler, ghd chronos; 2x more responsive² for ultra-fast personalised styling that transforms your hair in one stroke, that's suitable for all hair types - available in the best salons and ghdhair.com.

Experience a revolutionary transformation at your fingertips with the HD motion-responsive™ technology, continously adapting to your styling movements to deliver unrivaled heat monitoring accuracy, maintaining the ideal styling temperature of 185˚C as indicated by the sensor light. Achieve instant and superior styles that last for 24 hours², with 3x more breakage protection⁴.

Our high-performance ceramic floating plates are coated with an ultra-gloss finish, resulting in 2x less frizz⁵, easy-glide styling and up to 85% more shine⁶.

ghd chronos features a re-engineered wishbone hinge to meticulously keep the plates perfectly aligned, giving you the control and ease required to unleash your full creative potential. 

Having an ultra-ergonomic sleek rounded design means you can effortlessly transition between perfectly straight styles, elegant curls and captivating waves with a simple tilt of your hand.

For extra peace of mind, ghd chronos features an integrated sleep mode meaning your styler with automatically switch off after 10 minutes of inactivity, providing added safety and energy efficiency. 

¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
²Technical test in a lab on wavy hair, vs naturally dried hair
³Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling 
⁴vs. competitor styler working at 235°C
⁵Technical test in a lab on frizzy hair, vs naturally dried hair
⁶Technical test in a lab on brunette hair, measured vs. naturally dried hair
^⁷Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)

† Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands