¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
²Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling 
³Technical test in lab measured on frizzy hair measuring frizz reduction vs naturally dried hair as a measure of smoothness.
⁴Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 
⁵No thermal damage detected after 3 passes drying with a paddle brush and halo styling concentrator on maximum heat and fan settings vs naturally dried hair.
⁶When used with curl hold spray. Technical test measuring curl retention in a humidity chamber at 50% relative humidity.
⁷vs ghd gold
⁸Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses.
⁹Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style. 
¹⁰ December'20. Over 71% of 79 consumers agreed vs their current styler.
¹¹ Proven to increase shine vs naturally dried hair.