¹ no thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
² technical testing vs naturally dried hair, dependent on consumer use.
³ consumer testing, 148 women, July 2023.
⁴technical test in a lab on brunette hair, measured vs naturally dried hair.
⁵ When used with ghd duet blowdry, vs. naturally dried hair.
⁶ vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁷ Consumer testing, Jan'22. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁸ at high humidity, vs ghd helios & brush
⁹After self-styling as part of our London based consumer testing, 74% of 148 women agreed that after carrying on their days as usual, duet blowdry still gave them results 24 hours later.
†Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands