ghd x Victoria Beckham SS25 | Paris Fashion Week | ghd Official Website

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FRESH EFFORTLESS HAIR

Fresh effortless hair takes to the catwalk at Victoria Beckham.

Paris, September 27^th2024, ghd partnered with Victoria Beckham for her SS25 show at Paris Fashion Week to create a sleek and polished hair look. Legendary lead hairstylist Anthony Turner used the new ghd Chronos styler to unveil a fresh and effortless style.

Hear what designer, Victoria Beckham has to say about the hair look for her SS25 Paris Fashion Week runway show.

High shine was the word of the season backstage at Victoria Beckham, with an emphasis on strong and healthy hair. This season Beckham and Turner together created sleek hair with beautiful texture, finished in a low ponytail.

Anthony Turner used the new ghd Chronos styler; the latest in beauty-tech innovation by ghd, the UK’s number 1 straightener brand†, to create the effortless style. ghd Chronos delivers 3x faster* styling for HD results that last 24 hours, saving precious time backstage while creating flawless, glossy hair on all hair types, the look was then finished off with the ghd curve tong range.

The holy grail of hair styling, the new ghd Chronos uses an intelligent algorithm to identify how the tool is being used, to optimise heat and power delivery for ultimate performance, delivering up to 3x faster* styling and up to 85% more shine†, no extreme heat damage† †, 2x less frizz††† and up to 3x more breakage protection**. This technology identifies the users' styling motions and reacts by delivering the right amount of power into the plates to maintain the optimum temperature of 185°C to a new ‘higher level’ of precision. Better heat consistency delivers superior results, whether straightening or curling, styling fast or slow, or taking small or large sections, with ghd Chronos you can create high-definition styles in just one stroke.

Victoria Beckham said: “This season was all about a fresh and elevated look. We went for a low ponytail that has a high gloss look, achieved using the new ghd Chronos Styler. I love the effortlessly styled look that we created for Spring Summer – Wella Professionals and ghd are always my go to for styling”.

Lead hairstylist Anthony Turner said, “It was great working with Victoria to create this season’s look, which is fresh, cool and elevated. We tried several options but decided on a low ponytail to create effortlessly styled look. I love using both ghd and Wella Professionals backstage, to nourish and repair damaged hair, and style efficiently”.

Follow Anthony’s step by step to creating the hair seen at Victoria Beckham SS25:

STEP 1
Detangle the hair using the ghd paddle brush, then prep with styling mousse & ghd bodyguard heat protect spray.

STEP 2
Use the ghd Helios Hairdryer to smooth out the hair from root to ends.

STEP 3
Once hair is dry, use the ghd Chronos Styler, smoothing the hair from roots to ends in sections. The ghd Chronos styler delivers ultimate performance backstage and is 3 times faster¹ at delivering the ultimate Victoria Beckham smooth, sleek results; such a benefit when working on a fashion show as time is not on our side!

STEP 4
Once hair is smooth, secure into a low ponytail at the nape using elastic and finish the look by adding some textured curls using the ghd curve classic curl tong. Mist with ghd final fix hairspray to finish.

*Vs. ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test
**Consumer testing, Jan’21. 86% of 142 consumers agreed their hair lasted 24 hours after styling.
***Vs. competitor styler working at 235°C.
†Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brand
†Technical test in a lab on brunette hair, measured vs. naturally dried hair.
††Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a "Strength Reduction").
†††Technical test in a lab on frizzy hair, vs. naturally dried hair