¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
² Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling
³ Reduced breakage and 2x less colour fade vs a styler working at 230°C
⁴ Proven to increase shine vs naturally dried hair
⁵that combines hot air and heated styling plates
⁶no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair.

†Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands.