¹ No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
² Technical testing vs naturally dried hair, dependent on consumer use
³Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁴Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁵no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
⁶Technical testing, 2019, vs. naturally dried hair
² Technical testing vs naturally dried hair, dependent on consumer use
³Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁴Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁵no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
⁶Technical testing, 2019, vs. naturally dried hair