¹that combines hot air and heated styling plates
²no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
³Based on ownership of an electrical straightener, 38% of 1422 people surveyed in Australia owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands.
⁴reduced breakage and 2 x more colour protection vs a styler working at 230ºC
⁵proven to increase shine vs. naturally dried hair.
⁶No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
*see promotion TERMS AND CONDITIONS