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¹ no thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
² technical testing vs naturally dried hair, dependent on consumer use.
³ consumer testing, 148 women, July 2023.
⁴ technical test in a lab on brunette hair, measured vs naturally dried hair.
⁵ at high humidity, vs ghd helios & brush.
⁶ vs naturally dried hair