ghd x National Breast Cancer Foundation Partnership

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GHD & NATIONAL BREAST CANCER FOUNDATION

OUR PARTNERSHIP

At ghd, we have been supporting breast cancer charities globally for 21 years with our annual pink campaign, which has raised over $24 million USD.

Locally, we’ve been supporting the National Breast Cancer Foundation (NBCF) for 20 years, raising over $4.73 million AUD to fund game-changing breast cancer research.

Each year ghd devotes time to support breast cancer awareness with our annual Pink campaign to educate and empower our audience about regular breast self-check and awareness; and ultimately, support the NBCF vision of zero deaths from Breast Cancer.

ghd is proud to announce that last year’s pink collection raised over $165,000 for the National Breast Cancer Foundation. As a diamond partner, we are committed to raising more funds for world-class breast cancer research.

"This year the National Breast Cancer Foundation (NBCF) is celebrating its 30th anniversary and 20 years of partnership with ghd. ghd’s ongoing commitment to advancing our knowledge of breast cancer through research is commendable and through the $20 donated from every pink product purchased, over $4.7 million dollars has been raised globally. The impact we’ve had together has brought our vision of Zero Deaths from breast cancer closer than ever, but the job is not done. We must continue to invest in research because research is central to improving breast cancer outcomes. Thank you to ghd and every ghd customer who have or who plan to purchase a product from the pink collection.", said National Breast Cancer Foundation CEO Associate Professor Cleola Anderiesz.

WHAT WE'RE UP AGAINST

Meet Lilly Chugg, a 22-year-old Fashion & Lifestyle Influencer from Newcastle, and our Pink Muse for 2024. To say that the ghd ANZ community regard Lilly as an inspiration is an understatement. Each and every year, we are deeply touched by the bravery of our muses who are living with, or beyond breast cancer. We are so grateful to gave got the opportunity to sit down with Lilly to talk about her experience with the BRCA1 gene.

HELP US ON THIS JOURNEY

Through annual pink campaigns, ghd drive awareness of breast cancer and support of the National Breast Cancer Foundation to fund world-class breast cancer research that will help ultimately save lives. This valued and enduring partnership is a testament to shared commitment to reaching Zero Deaths from breast cancer.

$20 from every pink limited edition purchase goes to the National Breast Cancer Foundation.