¹ vs ghd Gold

² Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test

³ Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling

⁴ no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair

⁵ Technical test in a lab on brunette hair, measured vs naturally dried hair

⁶ Technical test in a lab on frizzy hair, vs naturally dried hair

⁷ vs. competitor styler working at 235°C

⁸ that combines hot air and heated styling plates