Fresh effortless hair takes to the catwalk at Victoria Beckham.
Paris, September 27th 2024, ghd partnered with Victoria Beckham for her SS25 show at Paris Fashion Week to create a sleek and polished hair look. Legendary lead hairstylist Anthony Turner used the new ghd Chronos Styler to unveil a fresh and effortless style.
*Vs. ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test
**Consumer testing, Jan’21. 86% of 142 consumers agreed their hair lasted 24 hours after styling.
***Vs. competitor styler working at 235°C.
†Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brand
†Technical test in a lab on brunette hair, measured vs. naturally dried hair.
††Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a "Strength Reduction").
†††Technical test in a lab on frizzy hair, vs. naturally dried hair