ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white plate close-up
ghd one inch platinum plus styler in white hinge close-up
ghd one inch platinum plus styler in white button close-up
ghd one inch platinum plus styler in white with box

ghd Platinum+ Flat Iron (1 inch plate) White

AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection
Color: white

USD $289.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty
ghd Platinum+ Flat Iron (1 inch plate) White

USD $289.00

AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in white button close-up

Our bestselling smart styler

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in white hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in white plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

4.3/5

ghd Platinum+ Flat Iron (1 inch plate) White rating review

Would recommend this to a friend
Showing 454 reviews

Best product on the market!

Verified Purchase
I’ve been using ghd for 10 years now, it’s without a doubt the best and only straightener I will use. My first straightener from ghd finally stopped working after 10 years and I knew I’d only buy the same product again!
5 / 5
5 / 5
5 / 5
TylerC
Washington DC
5/5
Age: 25 to 34
Gender: Female
Hair length: Long
Hair type: Coarse, Wavy, Frizzy, Curly, Dry, Textured, Thick

Overpriced

Verified Purchase
They don't make it clear that you have to pay return shipping. Cost me $16.....such a rip-off!
2 / 5
1 / 5
3 / 5
Ripped off
Florida
1/5
Age: 65 or over
Gender: Female
Hair length: Mid-Length
Hair type: Frizzy

Best Straightener-Hands Down!!!!!

Verified Purchase
I brought this for my wife about a month and she said it’s the best one she has ever had!!!!
5 / 5
5 / 5
5 / 5
Cc13
Ayden,N.C.
5/5
Age: 35 to 44
Gender: Male
Hair length: Long
Hair type: Oily, Wavy, Curly, Fine, Textured, Thick, Straight

No product received!

Verified Purchase
I bought this as a gift. It says it was delivered 1.17 and it has still not been received. When I track the package and click the link that package never received it says it can’t process my request. I’m trying without luck to get Willie from GHD or Fed Ex. Very expensive gift and I’m very upset that I can’t get help The product is great, which is why I am trying to gift it to my daughter, but I need responsive customer service.
1 / 5
1 / 5
1 / 5
Leeb
CA
1/5
Age: 45 to 54
Gender: Female
Hair length: Long
Hair type: Wavy

The BEST flat iron

Verified Purchase
I really love this flat iron. Keeps my fine hair smooth in this South Florida humidity.
5 / 5
5 / 5
5 / 5
Sue772
Florida
5/5
Age: 55 to 64
Gender: Female
Hair length: Long
Hair type: Fine