ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white with allure best of beauty award seal
ghd one inch platinum plus styler in white plate close-up
ghd one inch platinum plus styler in white hinge close-up
ghd one inch platinum plus styler in white button close-up
ghd one inch platinum plus styler in white with box

ghd Platinum+ Flat Iron (1 inch plate) White

FREE GIFT AWARD WINNER
  • Ultimate smart flat iron that predicts your hair's needs
  • 70% stronger hair¹
  • 75% more shine² 
  • 2x color protection

Use code GIFTFORYOU at checkout to receive a FREE ghd Curve Roll Bag ($40 value). While supplies last.

Color: white

USD $289.00

  • Free Standard Shipping
  • 21 day no hassle return policy
  • 3 year warranty
ghd Platinum+ Flat Iron (1 inch plate) White

USD $289.00

FREE GIFT AWARD WINNER

Discover our best selling smart styler with over 50 global beauty awards, including four Allure Best of Beauty Awards for Best Flat Iron.

No more guessing the correct styling temperature. All of our stylers are pre-set to the optimal styling  temperature of 365°F. ghd's ultra-zone™ technology monitors heat 250x a second to maintain the healthiest temperature without extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

SUGGESTED USAGE
- Use on dry hair
- Spray ghd heat protect spray - bodyguard and comb through from root to tip before styling.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.

*reduced breakage and 2 x more color protection vs a styler working at 450ºF
**Proven to increase shine vs naturally dried hair

ghd one inch platinum plus styler in white button close-up

Our bestselling smart styler

No more guessing the correct styling temperature. A push of a button ensures the optimal styling temperature of 365°F with no extreme-heat styling damage.

ghd one inch platinum plus styler in white hinge close-up

Flat iron waves

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.

ghd one inch platinum plus styler in white plate close-up

Personalized results

Ultra-zone™ predictive technology recognizes hair thickness & speed of styling and adjusts accordingly for results personalized to you.

Enhanced styling with less heat

Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalized styling experience, no matter your hair type or length.

ghd one inch platinum plus styler and heat protect spray - bodyguard

Power couple

Unlock professional end results - use the ghd platinum+ with our #1 bestselling heat protect spray - bodyguard for lightweight & invisible protection while styling.

allure best of beauty hall of fame seal on a black background

OUR MOST AWARDED SMART STYLER

Winner of 50 global beauty awards and 4x winner of the much-coveted Allure Best of Beauty Award for Best Flat Iron

4.3/5

ghd Platinum+ Flat Iron (1 inch plate) White rating review

Would recommend this to a friend
Showing 461 reviews

It’s okay

Verified Purchase
Beautiful hair tool And quality made. My only complaint is my hair tends to get caught in the plates and pulls out strands periodically.
4 / 5
3 / 5
4 / 5
Tmcp
West Virginia
3/5
Age: 45 to 54
Gender: Female
Hair length: Long
Hair type: Fine, Straight

GHD Platinum flat iron

Verified Purchase
I bought this 2 weeks ago and we love it. It straightens and styles hair very quickly.
5 / 5
5 / 5
5 / 5
Shrut
NJ
5/5
Age: 35 to 44
Gender: Female
Hair length: Mid-Length
Hair type: Wavy, Frizzy

Love it

Verified Purchase
This flat iron leaves my hair feeling smoother. I love how quickly it heats up and no guessing on temperature control.
5 / 5
5 / 5
5 / 5
haircare
Fletcher NC
5/5
Age: 65 or over
Gender: Female
Hair length: Long
Hair type: Wavy, Straight

Learning curve but overall a great product

Verified Purchase
I bought this a month ago and really enjoy the product. It heats up in seconds which saves a lot of time especially when you're in a rush. I bought this straightener mainly because I could also curl my hair and it does work but it's definitely a learning curve. I'm still getting used to the right technique but overall it's a solid product! I would recommend it to anyone especially since my hair stylist also uses it.
5 / 5
5 / 5
5 / 5
Grainys
Chicago
4/5
Age: 25 to 34
Gender: Female
Hair length: Mid-Length
Hair type: Wavy, Color treated

Excellent flat iron

Verified Purchase
My hair stylist recommended I get this as an upgrade and replacement. It works far better than all other high end flat irons and does not damage my fine color treated locks. Thanks!!!
5 / 5
5 / 5
5 / 5
Jojo
Austin
5/5
Age: 55 to 64
Gender: Female
Hair length: Short
Hair type: Color treated, Fine, Straight