¹that combines hot air and heated styling plates
²no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
³reduced breakage and 2 x more colour protection vs a styler working at 230ºC
⁴proven to increase shine vs. naturally dried hair.
⁵No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
⁶Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁷Consumer testing, Jan’22. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁸Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
*see promotion TERMS AND CONDITIONS