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PRODUCT

DURABLE DESIGNS

Design & Quality Innovation

Designed for many years of good hair days

Design, quality and innovation are at the centre of our world. Our goal is to create tools that are not only durable but also empower you to achieve a good hair day every day.

Within our in-house research and development facility in Cambridge, where we craft our award-winning styling tools, every product undergoes extensive testing for durability and longevity*. This includes subjecting tools to numerous heating and cooling cycles to assess efficacy and longevity, as well as dropping them from a height of 50mm 35,000 times to evaluate durability.

GHD QUALITY TESTING BY NUMBERS

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Our primary objective is the effectiveness and durability of our tools. Within our R&D labs, all tools undergo extensive heating and cooling cycles that span over two weeks, simulating two years of consumer use.
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Stylers are picked up and dropped from a height of 50mm to assess their response to being dropped repeatedly. This testing involves 35,000 cycles, equivalent to 35,000 drops.
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The durability of styler hinges is assessed by repeatedly opening and closing them 110,000 times. This test evaluates the endurance of the hinges and replicates two years of typical consumer usage.
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ENERGY CONSUMPTION

We know that energy consumption is an important aspect of our products’ impact on the environment, so we’re constantly seeking to develop and optimise products, not only to make hairstyling routines across the world easier, but also seeking to reduce overall energy consumption.

With energy efficiency in mind, our latest tool innovations save power while delivering good hair days. When compared to using a ghd hairdryer and brush separately, the new Duet Blowdry consumes 40% less energy and Duet Style consumes 45% less energy.

AUTO-SLEEP TECHNOLOGY

Our customers thank us for auto-sleep technology which means that all our tools are designed as standard to switch off after a period of time without use, which can save power and also save you from the ‘did-I-turn-my-straightener-off? related panic!'

Interested in our journey towards positive change?

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PEOPLE

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PLANET

*58% of women have had their ghd styler for 5+ years. Survey was conducted by ghd in partnership with Attest. Sample was based on a nationally representative audience of 1000 women across the UK.