HAIR STRAIGHTENERS
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We've been giving Kiwis a good hair day for over 20 years! We've spent plenty of time obsessing over hair health to keep it that way! All of our hair straighteners are set at an optimum heat temperature that straightens without the added frizz and flyaways, letting you create long-lasting styles with much less damage.
Explore our collection of award-winning stylers and achieve salon-worthy looks at home.
Our range of hair straighteners
Hair straighteners are the ultimate tool for your morning routine. Not only do they straighten hair, but they can also be used to create gorgeous, cascading curls and waves. Here's our range of hair straighteners for you to pick from:
Hair straightener for faster styling
ghd chronos hair straightener
ghd chronos is our most advanced styler that uses HD motion-responsive™ technology to make them 2x more responsive¹ than other stylers working at the same temperature. They're suitable for all hair types, so don't let your hair type stop you from creating the style of your dreams!
¹Vs ghd platinum+
Wide plate hair straightener for long or thick hair
ghd max wide plate hair straightener
The ghd max wide plate hair straightener uses Dual-zone™ technology to make sure every strand of your long, luscious hair is treated with no extreme heat - just like it deserves. The plates are 70% larger¹ to straighten more hair in a single pass, saving you crucial minutes in the mornings.
¹Vs ghd original
Hair straightener for hair colour protection
ghd platinum+ hair straightener
Our first ever smart styler uses Ultra-zone® predictive technology to predict the needs of your hair for a perfectly personalised finish. This means your hair isn't subjected to too much heat, preventing your colour from getting dull and lifeless the more you use it.
2-in-1 hair straightener for wet to dry styling
ghd duet style hair straightener
The revolutionary ghd duet style is the first 2-in-1¹ multi-award-winning hot air styler that dries and styles your hair with just one tool! It's perfect for all hair types and operates at a lower temperature to prevent damage, so you can enjoy a salon-quality blow-dry after every shower.
¹that combines hot air and heated styling plates
Hair straightener for sleeker, smoother hair
ghd gold® hair straightener
Beloved by stylists everywhere, the ghd gold® hair straighteners uses Dual-zone™ technology to offer sleeker, smoother, and healthier-looking hair¹ every single time. Perfect for all hair types, the gold is a classic staple for a reason!
¹December'20. Over 71% of 79 consumers agreed vs their current styler.
Hair straightener for short hair & fringes
ghd mini hair straightener
The mini hair straighteners have been designed with 40% slimmer plates¹, making them perfect for sculpting pixie cuts, bangs, and bobs. The precision plates let you get right to the roots to prevent kinks from getting in the way, with an optimum styling temperature of 185 degrees to prevent damaging the most fragile areas of your hair.
¹Vs ghd Gold
Portable hair straightener for on-the-go styling
ghd unplugged® hair straightener
Why limit yourself to only straightening your hair at home? With ghd's first unplugged cordless straightener, you can style your hair wherever you are - even without access to a plug socket. And, with the powerful battery life and styling temperature, straightening your hair while out and about is easier than ever before!
Everyday hair straightener
ghd original hair straightener
Sometimes, it always comes back to the original! That's why ghd still offers our original iron that started it all - but this time, it's got a new generation rapid response heater that maintains the optimal styling temperature for premium results.
How to choose the right hair straightener
All of our straighteners are guaranteed to offer salon-quality results, but choosing the right one for your hair's length, texture, and style makes sure you can feel your best before walking out the door every single time.
Choosing a hair straightener for different hair lengths
What is the best hair straightener for short hair?
Short hair needs styling, too - sometimes, short styles can be the most difficult to upkeep. The best hair straightener for short hair has to be the ghd mini hair straightener, which is perfect for styling pixie cuts and shorter styles cuts thanks to the 40% slimmer plates¹. The high-gloss ceramic plates also help to eliminate frizz and add up to 50% more shine² to keep your style pristine and polished for even longer.
What is the best hair straightener for medium hair?
Medium hair is like the goldmine when it comes to styling hair, and most of our straighteners are perfect for medium hair - but which is the best? Our favourite hair straightener for medium hair is ghd chronos, with its HD motion-responsive™ technology for ultra-fast personalised styling. Achieve instant and exceptional styles that last 24 hrs³ with 3x more breakage protection⁴! The 26.8 mm wide plates are perfect for medium hair without risking passing over the same piece too many times, and no extreme heat damage.
What is the best hair straightener for long hair?
The longer your hair is, the easier it should be for it to hold its style thanks to the extra weight to keep it straight. Our perfect hair straightener for long hair has got to be the ghd max, with its 70% wider plates⁵ that can style your hair in half the time⁶! This new and improved design makes it perfect for long, wavy, or curly hair, leaving it with 80% more shine⁷ and 2x less frizz⁸.
Choosing a hair straightener for different hair textures
What is the best hair straightener for thick, frizzy hair?
Thick and frizzy hair can take longer to straighten, which is why it's so important to choose the best straighteners so you're not wasting too much time. Our favourite hair straightener for thick hair is our max stylers, which come with 70% bigger plates⁵ so you can tackle bigger sections at once. Plus, with the ultra-gloss coating on the plates, you can enjoy 2x less frizz⁸ every day!
What is the best hair straightener for fine hair?
Fine hair should work with most stylers, but you need to watch out for heat damage! The best hair straightener for fine hair in our collection has to be the ghd gold®, which delivers sleeker and smoother⁹ hair with 65% more shine¹⁰ after every pass. It also uses Dual-zone™ technology that monitors the heat 200x per second to prevent heat damage, so your fine hair can look its best day after day.
What is the best hair straightener for damaged hair?
When dealing with damaged hair, choosing the right straighteners for you is all the more important. Our favourite hair straighteners for damaged hair have to be our Chronos, which is our most technically advanced smart styler that provides 3x faster, high-definition results. This styler makes sure you enjoy 3x more breakage protection⁴, 85% more shine¹¹, and 2x less frizz¹² to keep extra damage at bay!
Choosing a hair straightener for different hairstyles
What is the best hair straightener for curly hair?
Curly hair is often more susceptible to damage because of its more fragile texture, so choosing the best styler is essential. The best hair straightener for curly hair is ghd chronos, which offers flawless results in one stroke with HD motion-responsive™ Technology continuously adapts to your styling movements, adjusting power for precise heat monitoring at the optimum temperature for styling of 185˚C. This styler delivers 85% more shine¹¹ and 2x less frizz¹²!
What is the best hair straightener for wavy hair?
If you're hoping to enjoy a classic, soft hairstyle every day, the best hair straightener for wavy hair has to be the ghd gold. This straightener is perfect for any hair length and texture, so no matter what cut or style you choose, your gold styler keeps up with you.
What is the best hair straightener for volume?
A common pitfall of straighteners is how they tend to leave hair flat and without volume, but that's not a concern of ghd's. Our best hair straightener for volume is the duet style, which dries and styles hair at the same time without damaging it to leave you with plenty of volume and shine. With an optimum heat setting of 185 degrees that's monitored 250x every second, you can enjoy a salon-quality blow-dry after every shower.
What is the best hair straightener for afro hair?
The best hair straightener for afro hair needs to be one that can keep frizz at bay and avoid heat damage, which is why we highly recommend our chronos. With 85% more shine¹¹ on offer and 2x less frizz¹², your hair looks and feels amazing after every use. This styler also provides 2x more alignment in one pass and up to 3x more breakage protection⁴ to keep your hair's curl pattern protected and healthy.
Key features of our hair straighteners
We think our hair straighteners are the best - and we're not the only ones. But why are our stylers beloved by the masses, and what features have got us to the top spot of Australia's no.1 straightener brand*? We'll tell you below:
Hair straightening at optimum styling temperatures
Some hair stylers boast the fact that they come with higher temperatures of between 200 and 250 degrees, but this isn't actually a benefit at all. ghd caps all of our straighteners at 185 degrees, which has been proven as the optimum temperature for long-lasting style and healthy hair with as little damage as possible.
Styling your hair at 190 degrees or hotter can cause internal damage and lead to irreversible effects while using a straightener too cool (below 160 degrees) can lead to external damage to the cuticle. Our optimum styling temperature is perfect for keeping your hair looking amazing while also feeling healthy and protected.
Straighteners that automatically turn off
The majority of our straighteners come with an automatic shut-off function, which not only saves you energy but can also prevent you from burning yourself or things around your home. While it's easy to think you'll never forget to turn your straighteners off before getting on with your day, it's better to be safe than sorry!
Professional straighteners with luxury designs that leave you with salon-worthy results
Our range of professional straighteners is known for its sleek design and salon-quality results - just look at how many salon professionals use and recommend us! Each of our stylers comes with its own unique blend of our technology, whether that be our predictive ultra-zone technology, dual-zone sensors, or wide plates for long and curly hair. As long as you choose the best styler for your hair, we guarantee that you'll be happy with your professional straighteners that leave you with salon-worthy results, every single time.
Straighteners that suit all hair types & styles
In the same way that our straighteners all have their unique set of technologies, they are also optimised for certain hair types and styles. We have something for everyone, like:
- Chronos: All hair types, especially those suffering from breakage and fragility.
- Duet Style: Long, short, straight, curly - the Duet Style is perfect for everyone.
- Platinum+: Any hair length, and perfect for coloured hair such as bright blondes or vibrant fashion colours.
- Max: Best for long or thick hair with wavy and curly patterns.
- Gold: Designed for ultimate convenience, they're great for any hair length with fine to medium thickness and texture.
- Mini: Ideal for short hair and fringes as their slimmer plates can get up close and personal with the roots.
- Unplugged: Amazing for any hair type, length or texture, so anyone who needs their style touching up on the go can benefit!
- Original: Similar to the Gold, this styler is perfect for any hair length as long as it's fine to medium thickness and straight to wavy.
¹vs. ghd gold
²Technical test in a lab on brunette hair, measured vs naturally dried hair
³Consumer testing, Jan’22. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁴vs. competitor styler working at 235°C
⁵vs ghd original
⁶July’20. 80% of 140 consumers agreed vs their current styler.
⁷technical test in a lab on brunette hair, measured vs naturally dried hair
⁸technical test in a lab on frizzy hair, vs naturally dried hair
⁹December'20. Over 71% of 79 consumers agreed vs their current styler.
¹⁰Proven to increase shine vs naturally dried hair.
¹¹Technical test in a lab on brunette hair, measured vs. naturally dried hair
¹²Technical test in a lab on frizzy hair, vs naturally dried hair
