¹ Vs ghd Gold
² Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses
³ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style
⁴ Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁵ Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
⁶ No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
⁷ no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
*see promotion TERMS AND CONDITIONS