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GHD x VICTORIA BECKHAM AW24

HEALTHY HAIR AND SMOOTH TEXTURE

Healthy hair and smooth texture become the definitive catwalk hair trend for AW24, as seen at Victoria Beckham.

Paris, March 1st, 2024 - ghd partnered with Victoria Beckham for her AW24 show at Paris Fashion Week to create the ultimate glossy and luxurious hair look. Legendary lead hairstylist Anthony Turner used the new ghd chronos styler to unveil next season’s iconic hair look.

Healthy hair was the buzzword backstage at Victoria Beckham, with an emphasis on strong and shiny hair. This season Beckham sought hair that has a beautiful silk texture, opting for a smooth low pony with a sharp centre parting.

The secret to the look was the game-changing new ghd chronos styler. The latest beauty-tech innovation by ghd, delivers 3x faster¹ styling for HD results that last 24 hours², saving precious time backstage while creating flawless, glossy hair on all hair types.

The new ghd chronos uses an intelligent algorithm to identify how the tool is being used, to optimise heat and power delivery for ultimate performance, delivering up to 3x faster¹ styling and up to 85% more shine³, no extreme heat damage⁴, 2x less frizz⁵ and up to 3x more breakage protection⁶. This technology identifies the users styling motions and reacts by delivering the right amount of power into the plates to maintain the optimum temperature of 185°C to a new ‘higher level’ of precision. Better heat consistency delivers superior results, whether straightening or curling, styling fast or slow, or taking small or large sections, with ghd chronos you can create high-definition styles in just one stroke.

Sneak a peek into the world of hair and fashion at the Victoria Beckham AW24 Paris Fashion Show.

SHOP THE LOOK

GHD THE SECTIONER - TAIL COMB

AUD $30.00

AUD $24.00

GHD THE DRESSER - OVAL DRESSING BRUSH

AUD $55.00

AUD $44.00

GHD HELIOS® PROFESSIONAL HAIR DRYER IN WHITE

AUD $350.00

AUD $262.50

Victoria Beckham said: “We played with proportions in the collection this season, so I wanted the hair to play into those same beautiful contrasts. We went with a sleek, sharp pony that is gorgeously silk-soft in texture which was achieved with the Wella Professionals Ultimate Repair range and the new ghd Chronos Styler for effortless polished and healthy hair. ghd is always my go-to for sleek, straight hair - there's no other tool that can create that perfect silk texture finish.”

Lead hairstylist Anthony Turner said, “I love Victoria and we spoke at length about the texture of the hair primarily. Should it look messy? Wet? Sleek and chic? We tried lots of variations, but Victoria loved the silk-textured hair look we saw today. The ghd Chronos Styler is my go-to for smoothing hair quickly - it delivers incredible performance backstage being 3 times faster¹ for the ultimate Victoria Beckham smooth, sleek results that I need.”

STEP 1
Using a styling mousse on damp hair, comb into a strong centre part using the ghd Tail Comb.

STEP 2
Then we use the ghd Helios Hairdryer to smooth out the hair from root to ends.

STEP 3
Once hair is dry, I use the ghd Chronos Styler in sections, working up to the top of the head smoothing the hair from roots to ends. The ghd Chronos delivers ultimate performance backstage and is 3 times faster¹ at delivering the ultimate Victoria Beckham smooth, sleek results that I need. This is such a benefit when working on a fashion show as time is not on our side!

STEP 4
Once the hair is smooth, we secure into a low ponytail at the nape using elastic and finish using a hairspray and the ghd The Dresser Oval Dressing Brush which has soft bristles to tidy up any fly-aways.

Hear what designer, Victoria Beckham has to say about the hair look for her AW24 Paris Fashion Week runway show.

¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
²Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling
³Technical test in a lab on wavy hair, vs naturally dried hair
⁴vs. competitor styler working at 235°C
⁵Technical test in a lab on frizzy hair, vs naturally dried hair
⁶Technical test in a lab on brunette hair, measured vs. naturally dried hair
^⁷Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)