¹Based on ownership of a 'hair tool', 35% of 2071 people surveyed in Australia owned a ghd hair tool, brand ownership study conducted Jan-Feb 2024. Hair tools included in survey: straighteners, dryers, curlers and hot air stylers (excl. hot brushes, wavers & crimpers)
²No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair. 
³Technical testing vs naturally dried hair, dependent on consumer use
⁴That combines hot air and heated styling plates
⁵No thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
*see promotion TERMS AND CONDITIONS