¹No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair. 
²Technical testing vs naturally dried hair, dependent on consumer use
³Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁴Consumer testing, Jan’22. 86% of 142 consumers agreed their hair lasted 24 hours after styling 
⁵That combines hot air and heated styling plates
⁶No thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair
*Based on ownership of a 'hair tool', 35% of 2071 people surveyed in Australia owned a ghd hair tool, brand ownership study conducted Jan-Feb 2024. Hair tools included in survey: straighteners, dryers, curlers and hot air stylers (excl. hot brushes, wavers & crimpers)
†see promotion TERMS AND CONDITIONS