HAIR TOO GOOD TO STAY HOME

¹No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
²that combines hot air and heated styling plates
³no thermal hair damage detected after 4 passes in wet to style mode vs naturally dried hair
⁴Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
⁵Consumer testing, Jan’22. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁶Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)
⁷Vs ghd Gold.
⁸Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses.
⁹Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style.